Faced with Nissan Z demise, how can Nissan sell more Z cars? (2023)

ThroughArmen Khareyan Oct 27, 2017 - 9:58pm

Yesterday, Motor Authority published a story titled, "It sounds like the Nissan Z may be dead." The story concluded that the Nissan 370Z could be the last Z car, prompting active discussion in Nissan 370Z groups on social media and raising questions such as what Nissan should do to make more Z -Sell cars and make him popular again.


The general attitude in one of the groups on Facebook called Datsun - Nissan Z Cars is that Nissan hasn't learned its lesson. It should keep the car practical and affordable. There's no reason the 2017 350hp 370Z should cost anyone $45,000.

But this opinion is a response to the Motor AuthorityArticleby Tu Khoa Nguyen, is particularly interesting, so I share below.

(Video) The 2023 Nissan Z Proto Spec Is A Twin-Turbo Japanese Sports Car Built For Tuners

Opinion: Nissan should be retro

If Nissan wants to sell more Z cars in the future, it should do what American cars did, look to the past and go retro.

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Imagine a new Nissan Z that looks like a 240z, is affordable, lightweight, and has a good power-to-weight ratio and handling. Maybe two engine options, a 2.0 turbo with 275 hp. A 3.0-liter turbocharged that produces about 432 hp. And the tuned NISMO AT 502 PS with full diffusers and GT wings, wide ZG extensions.

The company should also sell Nissan accessories like window louvers, Ansa vertical muffler upgrade, etc. Price them right and boom. Nissan can sell the Z line without messing with Godzilla.

But the sad truth is that the new millennials here in the US and even in Japan don't like cars anymore. They can't afford it or like to take Uber. The car scene is dying and I think that's why Japan is reluctant to please us, the enthusiasts.

come on nissaneven Honda brought a cheaper entry-level Civic Type R here. The least Nissan can do is bring back the 432 Fairlady, concludes Tu Khoa Nguyen.

What do you think of the retro, the price and the dying car scene? Please share your thoughts in the comments for discussion. Maybe Nissan needs to take a look aroundFord Mustang,Chevrolet CamaroandDodge Challenger: all good lessons in design and marketing.

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Haigwritten onOctober 27, 2017 - 10:12 p.m permanent link

I think a retro looking 510 would be nice.

  • answer
(Video) Nissan Z Sports Cars: Everything You Need to Know | Up To Speed

Crosswritten onOctober 27, 2017 - 10:13 p.m permanent link

Nissan should stop trying to make one car for everyone. We want a sports car. We want a car that we really want to drive. Nissan is now run by business people, not car owners.

  • answer

Fred Flintstonewritten onOct 28, 2017 - 6:59 p.m permanent link

Yes, Nissan Motor Company is run by businessmen (and women). What are you getting at? If you think Nissan is financially viable to go retro then they would have done it, but that trend is over. The moment is towards more efficient and environmentally friendly vehicles. Remember; Demand is determined by consumer desires. If you like it, that's the retro look. Get out your damn checkbook..money talks.

  • answer

Jonathanwritten onOctober 27, 2017 - 10:15 p.m permanent link

It sounds like Nissan is going to drop the Z again. Nothing at the Tokyo Auto Show.

  • answer

Johnwritten onOctober 27, 2017 - 10:22 p.m permanent link

(Video) 2023 Nissan Z | An Honest Take

Whether or not millennials like cars shouldn't be the motivating factor. There are many people in their 30s to 50s who will be buying cars for the next 25 to 50 years who would spend the money on a truly retro-inspired Z car with modern mechanics. Get it done Nissan.

  • answer

Jeffwritten onNov 26, 2017 - 7:41 am permanent link

amen brother Case in point...i.

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Nat bwritten onOct 27, 2017 - 10:42 p.m permanent link

I love my 370z and my girlfriend's brother loves his Fairlady 350. They need to make more room for us tall people. I have the convertible and I'm 6ft, I fit, but it would be nice to move my seat back a bit. My family and theirs love this car and Nissan can't get rid of the Z. I am from CT and moved to Florida and a lot of people have them here and want one so work with people the price is low and people will buy and you will make their money back thanks You're welcome

  • answer

Whilewritten onOct 28, 2017 - 3:37pm permanent link

Retro is cool, but the main focus must be on a lightweight, lightweight car. Small powerful engine that can be used on multiple platforms. A 2 0T with reliable 250 to 300hp that can be set up to drive a variety of 4x4s etc in Altima as using an engine gives people the ability to choose their car as they see fit, but no high-priced packages. Exhaust. Lighting, seat wheels, etc., but most importantly, costs must come down.

  • answer

Stevewritten onOct 31, 2017 - 6:31 am permanent link

Hmmm, let's see that the world's best-selling sports car is a 2+2 coupe. Look, that's not hard, let's use data to drive the decision. The Zeta Camaro slightly outperformed the Mustang from day one, it drove better than the Mustang and was more powerful, but the Zeta Camaro was actually a roomy car. S550 Mustang vs. Alpha Platform Camaro, the Mustang slightly outsells the Camaro. The Camaro is both more powerful and handles better, the GT350 sales don't account for enough to explain the win. Aside from subjective attributes like looks that can have an impact, the Mustang is undeniably a roomier vehicle that can fit two average-sized adults in the back. There is one conclusion - more people prefer MPVs. The current Camaro might drive better than the Mustang, but it's a marginal difference, the Mustang still drives very well. And sure, the Camaro is more powerful, but the Mustang is still one of the fastest cars on the road at all times. If someone really wants to make a Mustang faster, adding a supercharger to a car these days is really not expensive relative to the price of the car. So ignore the "light and small" because these people aren't really ready to buy the car, instead focus on people who have cash in their pockets, own an 8-passenger SUV, and would like to drive a fun car around down. Chances are that someone who has an 8-passenger vehicle can't get by with a 2-seater, but a useful 2+2 coupe will do just fine... Oh, and throw in a V8.

(Video) Nissan's Untold Conspiracy | Up to Speed
  • answer

Jeffwritten onNov 26, 2017 - 7:45 am permanent link

I have bought many cars in my life. In fact, I'm about to pull the trigger on my 5th z car. My absolute favorite car by far was my red 1990 2×2 300zx. Great post Steve.

  • answer

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